Moving to the forefront of digital innovation is our top-flight content in YuppTV Originals. We know the pulse of our audience and believe that it is important to have content that is refreshed often so they are engaged. You can watch original series, full seasons of hit shows, current episodes, behind-the-scenes and more on YuppTV Originals. A bunch of passionate artists and thinkers are working towards providing content that is fresh, exciting and unique.
Mr. Uday Reddy, Founder and CEO of YuppTV along with YuppTV’s Brand Ambassador “Superstar Mahesh Babu” has launched YuppTV Originals, the OTT platform’s foray into original content production. Exploring concepts beyond cinema, YuppTV Originals is set to bring forth unconventional story telling in collaboration with the top talent from the movie industry. This new content will be available in episodic format for the digital audience, exclusively on YuppTV’s platform.
At the launch, Uday Reddy, Founder and CEO of YuppTV said, “We disrupted the entertainment sector with technology by launching YuppTV in 2006. Now with YuppTV Originals, we aim to disrupt the content space, following the needs of our evolving audience, and our vision of providing high-quality engaging content. Besides, YuppTV Originals will empower the content creators by providing direct access to the audience and thereby streamlining distribution. I’d further extend heartiest welcome to our associates from the film fraternity, ensuring optimum growth for the content ecosystem.”
Speaking on the occasion, Tollywood Superstar Mahesh Babu said, “I congratulate YuppTV for this novel concept and associating with big names in the industry. I am confident that ‘YuppTV Originals’ will have a wide reach, and recommend artists and visionaries from the industry to make use of this opportunity to showcase their creative pursuits and connect instantly with the internet audience.”
To produce their first few series, YuppTV has associated with prominent production houses such as “Suresh Productions”, “Early Morning Tales – a division of Vijayanthi Movies” “Annapurna Studios”, “I-candy creation”, “Madhura Entertainment”, Tamada Media and “TrendLoud – The digital Arm of Vision Times”.
Commenting on the partnership, popular Tollywood Director Deva Katta – said “Originals provide immense creative freedom for the evolving talent in the industry. As YuppTV provides a direct reach to the audience it will also help us pool in fresh talent and bring their creativity to the spotlight. Myself, my partner Krishna Vijay and our company iCandy Creations is delighted to be part of Originals and look forward to a prolonged partnership in producing engaging new-age content.”
Nandini Reddy, a dynamic producer in the Telugu Film industry graced the event and spoke about the importance of great digital platforms to showcase good stories without any inhibitions.
YuppTV Originals’ first mini-series, Endukila, presented by Deva Katta’ iCandy Creations, written and directed Laxman Karya will be launched during Ugadi.